Yuriko exists to bring Japan's tea culture to your table, in a deliberate way. For each kind of tea, we choose one we believe is the best expression of its kind. No overwhelming lineup, no guessing which one to try. Just the one we'd hand you ourselves.
Close friendships built over years with producers, farmers, and tea masters across Japan give us the confidence to showcase their work to the world. Every cup of tea draws on the artisanal practices passed down through generations that sustain Japan's tea culture today.
With a commitment to set the standard for quality tea, we work with people who take real pride in their craft, from how it's grown to how it's processed.